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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, April 15, 2015

Business Expert Press eBooks



Business Expert Press Collection of 300 eBooks have recently been added to the Atkins Library eBooks collection.  Business Expert Press is the leader in providing unique content in comprehensive and accessible collections. With our quality global authorship they have been able to produce eBooks that provide real-life business solutions. (source) Their born-digital books are written by professors who translate real-live business experiences into teaching tools and serve as curriculum-oriented, cost effective alternatives to high-priced textbooks.  These ebooks can be used easily and without limitation through Atkins Library on the IG Publishing platform. (source)


The eBooks, by experts in the field, cover the following subjects:

Consumer Behavior

Corporate Communication
Entrepreneurship
Human Resources Management & Organizational Behavior
Marketing
Public Relations
Selling & the Sales Force
Economics,
Financial Accounting and Auditing
Information Systems
Supply & Operations Management
Corporate Governance
Business Ethics & Corporate Responsibilities
International Business
Project Management



The timely and authoritative content in these ebooks will help students and faculty tackle current research in business and management.  Atkins Library encourages you to take a look at what the Business Expert Press Collection has to offer!

Wednesday, April 1, 2015

OneSource


As part of our Reference USA subscription through NCLive, Atkins library is able to provide access to OneSource.  OneSource Business Browser contains in-depth business information on companies in North America, United Kingdom, Europe, Asia-Pacific as well as emerging markets.(source)  This resource is of special interest to our business and marketing students.


Through OneSource users are able to search the companies included in the database by name, geography and industry. Each company entry includes a profile, news and analysis, filing information, and financials for each company:  

Profile
  • Company Summary
  • Corporate Overview
  • Executives
  • Corporate Family Tree
 News & Analysis
  • Latest News Stories
  • Articles
  • Fair Disclosure Transcripts
  • Significant Developments
  • Competitors Report
  • Analysts’ Reports
  • Strategic Initiatives
  • Strengths/ Weaknesses (SWOT)
  • Peer Analysis
 Filings
  • SEC Filings
  • Annual Reports
 Financials
  • Financial Reports (Reuters)
  • Financial Reports (As Reported)
  • Financial Health
  • Ratio Comparisons
  • Geographic Segments
  • Business Segments
    (source)
This is crucial information for anyone researching a particular company or industry and we are happy to be able to provide this information, with a direct link to OneSource in ReferenceUSA.   

Monday, March 9, 2015

ReferenceUSA



ReferenceUSA, a database brought to us by NCLive, is the leading provider in business and consumer research!  Offering a full-service platform, ReferenceUSA helps users create marketing plans, conduct competitive analysis, raise-funds and locate people.  The database provides real-time access to more than 24 million businesses, 262 million consumers, U.S Businesses, U.S. New Homeowners and Movers, make research easy and fast!  ReferenceUSA’s quality information helps, researchers, students and job-seekers answer a wide variety of questions and saves them time and value. (source)

The database consists of nine separate databases, including the following:

U.S. Businesses - Use this module to search for comprehensive, accurate and up to date information on more than 34.5 million U.S. Businesses.  Data is telephone verified and updated monthly.  Use the more than 3 dozen search selections to create custom queries.  Results link to individual profiles for each business containing essential information.

U.S. Consumers / Lifestyle - Searchers use the Consumer / Lifestyle data to understand the buying habits of groups of consumers.  Drawn from a variety of sources the results are a blend of purchase preference information with household and census type data.

U.S. New Businesses - Updated on a weekly basis with information from a variety of sources, the U.S. New Business module is the ideal resource for anyone wanting to connect with businesses in their start up and early phases of development.

U.S. HealthCare - Profiling more than 1 million physicians and dentists, the U.S. HealthCare database gives researchers a unique look at a doctor’s practice.  Essential information includes the doctor’s specialty, age, medical school attended, year of graduation and hospital affiliation.

U.S. New Movers /Homeowners - Each year 15% of the country’s population moves to a new location.  Each week ReferenceUSA adds more than 300,000 New Movers/ Homeowners to this module.  Search using key data elements including Residential Details, Mortgage Details, Confirmed Homeowner status and Move Distance.

OneSource - Anyone wanting to conduct deep research on a global scale will find their shangri la in OneSource.  Dive deep into company financials, international corporate hierarchies and SWOT reports.  Searches can be done by business, industry, executives as well as by keyword, news and articles. (source)

If you are working on market research or looking for job opportunities, ReferenceUSA can help!